Event Marketing Increases Community Unity

Posted

Client

Pittsburgh Downtown Partnership | A Community Development Organization

Objective

To develop an event that brings the Downtown residents together as a community

Solution

Downtown Neighborhood Block Party 2009, 2010

Acquired cash sponsorships and food/beverage donation to alleviate event budget
Booked performances
Executed event promotion
Developed theme, decor, and activities including: Make your own commemorative T-shirt, Sak’s Make Over Station, Food and Drink contest, live video projections, poker tournaments, auction items, intimate seating with games, cornhole game, sponsor branded photo booth

Outcome

2009’s event was a success with over 1000 attendees. It was so successful, Näkturnal was hired again in 2010 where 1200 guests attended.

Client Testimonial

Näkturnal has been the event planner for the Pittsburgh Downtown Partnership’s Downtown Neighborhood Block Party for a couple years. The team brings creative ideas to event production, assists with fundraising and brings extra staff for the implementation. Attendance and funding has grown since their involvement.

Patty Burke, VP Business Development
Pittsburgh Downtown Partnership