Näkturnal specializes in Non-Traditional and Integrative Marketing techniques. We have the experience to create memorable branding opportunities across multiple platforms. Below is a list of the services we provide.
We develop non-traditional marketing campaigns for events, small businesses, and corporate products. Our goal is to creatively expose your brand to your target demographic through memorable interactive experiences. We can utilize one of our many guerrilla services below to execute your campaign, or develop a one of a kind concept based on your vision and goals.
Street Team/ Brand Ambassadors
We believe face-to-face interaction is one of the most valuable ways to market your product, service, or event. In order to most effectively reach your intended audience, we tailor our outreach strategy and carefully oversee your promotional campaign. Our Street Team takes your promotional materials and puts them in the hands of the people you’re trying to reach. Unlike a traditional advertisement, the team extends the life of your materials by engaging the public and evoking excitement. This creates a positive memory on behalf of your brand and typically will result in a higher response rate for the call to action. In addition to hand to hand collateral distribution, our street can can execute samplings, represent your brand at an event, and execute market research surveys. We also provide collateral distribution for posters, postcards, or handbills, to local high traffic locations, while providing comprehensive documentation of the work.
We have experience planning comprehensive event integration for brands, with the objective of creating an experience that is so engaging and relevant that we inspire brand loyalists. We can guide you in tailoring the branding to most effectively reach your target demographic through strategic tactile engagement.
Technology has transformed the marketing industry with online strategies. As technology has evolved, online marketing has become less of a novelty and more of a mandatory element to any successful marketing campaign. Social Media, blogging, email marketing, and online ads are in a constant state of evolution. Platforms change and new mediums are developed on a regular basis. At Nakturnal we have the experience of launching and managing successful social media and online marketing campaigns. We research the newest innovations and strategies to stay on top of the ever-changing landscape of online marketing tactics so you don’t have to. Our vast online efforts are always accompanied by analytics that provide you with the data you need to measure the success of your campaign.
Search Engine Marketing (SEM)
As we become more and more immersed in technology, your rank in search engine results becomes even more important. We have experience making our clients’ sites a top result for their keywords. We always research your keywords to be sure we are providing the greatest reach.
Our SEM services include:
We provide full service event production including logistics, booking, promotions, and day-of support staff. Collectively, we have planned, produced, or promoted thousands of events ranging from fashion shows to art exhibitions, and high-end charity functions to large scale concerts.
Finding the right sponsors for an event is a vital, yet time consuming process. We utilize our existing corporate relationships to gain financial support for events while providing an event marketing experience for corporations. Fund and enhance your events with our sponsorship acquisition service.
Media Buying and Planning
Näkturnal’s staff comes from the world of traditional advertising including experience in print, radio, TV and outdoor sales. We understand how complicated purchasing traditional advertising can be and how sales reps can confuse you with distorted figures. While we have found our guerrilla marketing techniques to be effective and most affordable, in some circumstances a strategic mix of non-traditional and traditional advertising mediums will increase brand awareness among your intended audience. We are on your side to help you understand the campaigns and get the most for your money.
We have extensive affiliations with freelance photographers, videographers, web designers, graphic designers, and producers to help develop and create your marketing materials.
We are happy to provide any of these services listed on a consultant-basis. We have a wealth of knowledge to share and would love to pass that wealth along to you.
If what you desire is not listed above, just let us know and we’ll figure it out. We’re creative like that!