Näkturnal specializes in Non-Traditional Integrative Marketing techniques. We have the experience to create memorable branding opportunities across multiple platforms. Below is a list of the services we provide.
We develop non-traditional marketing campaigns for events, small businesses and corporate products. These tactics are self-perpetuating; you might even call them contagious. By leveraging the reach of our brand ambassadors to spread a message, we create an experience that’s worth passing along. Guerrilla Marketing is the future of branding in a world where consumers are inundated by advertising. Our goal is to creatively expose your brand to your target demographic through memorable interactive experiences.
Event Marketing/Sponsorship Acquisition
We identify sponsorship opportunities and utilize our existing corporate relationships to gain financial support for events and to provide an event marketing experience for corporations. Because of our leadership roles in the communities we serve, we only match sponsors with sponsorees that benefit positively from each other.
Brand Ambassadors/Street Team
Our “Owls on the Prowl” are our pride and joy. They take your promotional materials and put them in the hands of the people you’re trying to reach. Not only that, they extend the life of your materials by having conversations and evoking excitement, so that the information gets passed along. Face-to-face interaction is priceless in today’s world, overwhelmed by media. Our Owls are memory-makers.
We promote online through populated email lists, relationships with influential bloggers, and the use of our staff, interns, and affiliates to promote on YouTube, Facebook and Twitter. Our vast online efforts are always accompanied by analytics that provide you with the data you need to measure the success of your campaign.
Search Engine Marketing (SEO)
Become the first website to appear when people search locally for your business or service online. Today search engines are the new Yellow Pages, when people are looking for a business or service they “google” it. Unlike any form of traditional advertising, this format is non-intrusive. It is not a commercial interrupting music or a TV show, it is a base of consumers seeking your services. That is why it is critical that your website show up high on search results for popular keywords related to your industry. Research shows that 60% of people will click on the first search result. Even if only 10% of those people become customers, you can receive a significant base of new customers each month. We’ll target the best most frequently searched keywords related to your business and build relationships with hundreds of media outlets that will promote and link to your website. Our staff will work on a daily basis to boost your site to the top of the search lists using techniques to organically raise your popularity. This service is highly measurable and usually takes 12 months to maximize. As the traffic increases to your site, we will analyze how new visitors behave and make tweaks to your website to help achieve an optimal conversion and ROI.
We provide full service event production including logistics, booking, promotion and day-of support staff. Collectively, we have planned, produced, or promoted over 1,000 events ranging from fashion shows to underground hip hop events to high-end charity functions to large scale concerts.
We know a good party so we can find you the best venue, sound, staging, food, beverages, auction items or whatever else you need.
We work with the top DJs, artists, dancers and musicians out there. We want to help our trusted freelancers because they are dependable and frankly, they’re good!
We can provide bartenders, security, hostesses, party starters, and more to keep your event moving.
Media Buying and Planning
Näkturnal’s staff has come from the world of traditional advertising including print, radio, TV and outdoor. We understand how complicated purchasing traditional advertising can be and how sales reps can confuse you with distorted figures. While we have found our guerrilla marketing techniques to be effective and most affordable, in some circumstances a strategic mix of non-traditional and traditional advertising mediums will increase brand awareness among your intended audience using one cohesive message across multiple platforms. We are on your side to help you understand the campaigns and get the most for your money.
There are two techniques we specialize in: focus groups and surveying. Our “Owls on the Prowl” are effective at getting the information you need. We will choose a location to obtain a random sample, collect the data, analyze it, and get it to you in an accessible format.
We have extensive affiliations with freelance photographers, videographers, web designers, graphic designers, and producers to help develop and create your marketing materials.
We are happy to provide any of these services listed on a consultant-basis. We have a wealth of knowledge to share and would love to pass that wealth along to you.
If what you desire is not listed above, just let us know and we’ll figure it out. We’re creative like that!